Perhaps it makes no sense to delve into the question of whether it is worth opening an online store in Ukraine. Most Ukrainians have already forgotten what it is like to go shopping in search of the right thing, killing their time and energy. Instead, they make themselves tea, sit on the couch, and shop online. Moreover, everyone buys on the Internet: from spare parts for their car to a cover for a smartphone. Therefore, opening an online store is the only right decision to conduct commerce in RuNet on a large scale.